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Logo Design Basics: The Five Types of Marks

Friday, April 25, 2008 - Lawrence Hsu | BC

Logos come in all kinds of shapes and sizes however they typically are one of 5 different classifications. Designing a logo is about much more than an exercise in aesthetic. A logo must be a positive depiction of the product or service it represents. When designing a logo, knowing which type of mark would be the most appropriate for the application will help you achieve a stronger solution.

Logo Design Basics: The Five Types of Marks by Anthony J. Zinni

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