10 Principles of Effective Web Design

Smashing Magazine keeps pumping out these great articles! The 10 Principles are:

1. Don’t make users think
2. Don’t squander users’ patience
3. Manage to focus users’ attention
4. Strive for feature exposure
5. Make use of effective writing
6. Strive for simplicity
7. Don’t be afraid of the white space
8. Communicate effectively with a “visible language”
9. Conventions are our friends
10. Test early, test often

How many of these principles have you used? Check out the 10 Principles of Effective Web Design.