I'm a big fan of Andy Rutledge. If high caliber web designers were ninjas then this guy is like an advanced ninja from the future; I suggest you check out his design articles at Design View to gain superior knowledge. Andy talks about "creativity" in this A List Apart article.
“Creativity is technical and analytical, not expressive (as in self-expression). It is a filter through which perception and output pass, not a receptor or an infusion (as in the case of inspiration). Creativity may require or be enhanced by inspiration, but the two are distinct forces. (These facts are vital in discriminating between appropriate and inappropriate descriptions and applications of creativity.)”
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