Poynter released their EyeTrack ’07 study findings some months ago and while this effort was not a completely useless study like their previous one, I thought it would be good to revisit how these sorts of studies can unnecessarily distract us in our design efforts.
I have to agree with Andy with this one. Designers have the power to control how users focus using strategically designed elements.
Poynter's Eye-tracking Follies from Design View
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