Anyway, design history and research of good design do confirm that truly good designers rarely just ornament but definitely focus on use and usability. And making a product useful and usable never meant that it doesn’t need to be appealing. This still is, and will always be, one of the key lessons the hordes of fresh, so-called designers need to learn.
The 10 Design Theses of Dieter Rams from Jens Meiert


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