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The Importance of Typographical Style

Sunday, April 06, 2008 - Lawrence Hsu | BC

Many designers have waxed admiringly about Barack Obama’s sophisticated typographical design scheme, particularly the consistent use in much of his graphic material of the typeface Gotham, designed by Tobias Frere-Jones. So I called Brian Collins, an expert on branding, to get his thoughts on what this “good design” means for the candidate.

To the Letter Born from New York Times

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